Founded by the stewards of this land, we are dedicated to deepening
Americans’ connections to our farmers.

We like our truck windows down and our four-wheelers revving. We don’t shy away from hard work. We respect and uphold the roots of our legacy. We learn and grow toward progress. Wearing our pride on our sleeve, we’re Country Cool.



The ‘Foolproof Gift’ Gift Card

The right choice for any Country Cool person you know, for any occasion.

you’ve done good

A portion of every Country Cool apparel purchase goes toward education, partnerships and outreach programs that sow deeper connections to our rural roots. The threads woven into the fabric of every Country Cool piece will knit together generation after generation that care for this land and tend after its creatures.