Connecting rural and urban communities. Embracing hard work, loyalty, and humility. Celebrating the American farmer. These are the qualities we at Country Cool strive to observe every day. As it turns out, so does the Iowa Food and Family Project (Iowa FFP). That’s why we are thrilled to announce that we will donate 1.3% of every purchase to the Iowa Food & Family Project — our new mission partner.

What’s the significance of 1.3%? According to the USDA Economic Research Service, on-the-farm jobs account for 1.3% of all U.S. employment. Country Cool is donating 1.3% to the Iowa FFP in honor of those American farmers.

Two Organizations. One Mission.

Kimberly and Mark Rogers founded Country Cool to help reconnect generations that are now once or twice removed back to the farm. With the same purpose and passion they dedicate to caring for their crops, Country Cool is committed to strengthening the bond between growers and consumers, upholding a heritage of hometown values, an honoring those who honor the land.

Similarly, the Iowa Food & Family Project provides the experiences consumers need to make informed food choices. Partnering with more than 35 food, farming, agriculture, and healthy living organizations, it connects directly with consumers at many of Iowa’s key food and agricultural outreach events. Iowa FFP also offers fun and interactive engagement programs for those who want to be proactive — whether it’s visiting farms, trying to grow food, reading its latest blogs, or volunteering at its events. Our newest Mission Partner is all about celebrating farm families, uniting rural and urban communities, and taking pride in Iowa’s homegrown foods and hometown values.

“When we decided to take on a mission partner, we knew we wanted to give back to an organization that’s dedicated to educating those who are becoming more and more distanced from the countryside,” says Kimberly. “Iowa Food and Family Project aligns perfectly with what we’re passionate about and constantly working toward.”

Know Farmers. Know Food.

To kick off this exciting new partnership, we’re launching a new campaign: “Know Farmers. Know Food.” Understanding farmers and food means understanding the connection between what consumers eat and the hardworking individuals and families who produce it. Spoken aloud, the campaign line also sounds like, “no farmers, no food,” emphasizing that without farmers, there would be no food to sustain local and global communities.

“It really speaks to the work we and the Iowa Food & Family Project are doing,” says Mark. “A huge part of our mission is raising awareness, and this campaign is going to help with that. We’re excited to co-produce a Know Farmers. Know Food. shirt this fall, further strengthening the connection between growers and consumers and deepening everyone’s appreciation for agricultural professionals.”

Elevate Your Look. Elevate Your Influence.

Country Cool offers stylish clothes and durable gear, effortlessly blending fashion and functionality. From lightweight, extra-soft cotton-blend tees to trendy, relaxed-fit joggers; from shady baseball caps to cozy stocking hats; and from cute clothes for kids to great big growlers for grownups — our merch is simple, classic, and meant to last. It’s great for exploring the outdoors, hitting up a concert, or just sipping coffee on the back porch.

But it’s not just about looking good — it’s about doing good, too. When you purchase our clothes and accessories, you’re supporting the work of American farmers — 1.3% of your sale will go directly to the Iowa Food & Family Project.